For today’s time-poor journalists a well-written, ready-prepared comment is a valuable way to get an expert view included in a story. For clients, it represents an invaluable way to demonstrate their thought-leadership on a particular issue.

Our client, Grant Keller, Managing Director – Europe of digital marketing consultant Acceleration, regularly contributes to the media in this way. In this article in Marketing Week, whose print version goes out to around 30,000 key marketing decision-makers, Grant comments on the need for digital marketers to adopt the latest real-time data and smartphone technology as part of the magazine’s search innovation feature.