A client right from the start. Even before they were ABB and we were Six Degrees, we have been helping this world leading business to generate interest in its achievements. There is not much we have not done for ABB over the years. Today, we are actively promoting its sophisticated power systems technology to grid operators and industry through media relations and wider marketing communications.

We got off to a quick start with Acceleration with a campaign that ‘whispers in the ears’ of exactly the right people, rather than shouting its message from rooftops. In the fast-moving digital marketing space, we have made Acceleration a well-known – and often-quoted – name in the core marketing media, both on and off the web. From regular columns in key magazines, to lucrative speaker slots, we make sure the people Acceleration needs to reach know exactly who they are.

Already a success in its native Finland, Capricode appointed Six Degrees to launch the company and its Mobile Device Management (MDM) product into the UK. The over-arching objective was to build the company's credibility and recruit channel partners. An initial messaging session defined and honed the positioning and key messages. Key mobile industry analysts were briefed including Ovum, Gartner, Quocirca and Forrester Research. Many of them included Capricode in subsequent reports, wrote about the company on their blogs and included them in recommended supplier listings for MDM products. Journalist briefings were also secured with a broad range of editors from Financial Times, IT Week, Total Telecom, CRN and CIO, all of whom filed stories in the following weeks, helping to establish Capricode as ‘one to watch’ in the MDM space.

Over a period of 8 years Six Degrees supported the evolution of the Convergys brand from telecoms billing vendor to relationship management company. Our work for this NYSE-listed market leader involved both trade and corporate PR. From securing senior level interviews with The Economist, the BBC and The Times, to tracking current macro-economic issues, we ensured that Convergys’s media coverage directly related to the business issues driving its customers.

Six Degrees has supported Empirix with a sales-focused PR campaign for many years. As part of a project to increase coverage of IT testing and monitoring best-practice, (specifically in e-commerce) we secured over 50 articles in IT, digital, marketing, financial, logistics and travel media, including ComputerWeekly, Revolution, IT Week, Travel Trade Gazette and The Tester – with a readership of nearly six million people.

We have worked with Ericsson since the late 1970s, helping communicate its key messages across some of the most important times in the history of the telecoms industry. We have researched and written white papers and marketing material, have run hands-on media and industry analyst programmes, supported key industry events – all geared to keeping the company front of mind among the audiences that matter.

For the past 3 years, Six Degrees has been delivering a vertical-industry PR program for Gomez, focusing on the travel, retail, media and gaming industries. Key successes to date include a monthly opinion piece in the leading betting publication; a round-table event hosted by a renowned editor and attended by a mix of customers and prospects from the world of online betting; regular speaking engagements at key retail and travel conferences and a bi-monthly in-depth website review in the UK’s best-read retailing publication.

Innovision Research & Technology is a British innovator in RFID and Near Field Communication (NFC). Through targeted media commenting, industry analyst relations and a series of high-level white papers about NFC and System on Chip (SoC) development, Six Degrees has helped establish Innovision as a thought leader in its field. The company has become a sought-after speaker and commentator among electronics, engineering, mobile and increasingly business press.

For over six years, Six Degrees has worked with Nexans, the worldwide leader in the cable industry, to build and maintain relationships with key trade and technical publications across a broad range of sectors including power infrastructure, oil & gas, transportation, building, automation, telecommunications and Local Area Networks. Drawing on its in depth knowledge of the engineering media, Six Degrees has helped Nexans to develop a lively and engaging press relations programme comprising technical articles, interviews, facility and site visits, round tables and targeted press releases. Nexans coverage is found regularly in publications such as Electrical Review, Modern Power Systems, Power Engineering International, Offshore, NCN and many others.

Six Degrees was Skype’s first-ever PR agency. Our objective was to take Skype out of the realm of ‘geek chic’ and make it a mainstream consumer brand in the UK. In addition, we helped to build a solid network of agencies all over the world. We combined ‘tried and tested’ tactics with more experimental activities, and were consistently pushing the boundaries of traditional PR over the 4 years we worked with the company. Using online channels to target specific relevant target audiences was core to our success.

We were instrumental in shifting the perception of the company from pure product vendor to Internet security solutions provider. Our issues-based campaign included a strong broadcast media component and led to us subsequently winning two additional clients in the security space – ScanSafe and Proofpoint.

Six Degrees helped Norwegian open-source software company, Trolltech, evolve from 'Scandinavia's best kept IT secret' to a major player and industry expert. In addition to raising its profile among the software developer and mobile communities, the campaign saw Trolltech covered regularly in international business media like International Herald Tribune, The Financial Times and CNBC Europe.

As an innovative startup in the mobile social media space, Zyb had a strong story to tell. Having helped the company craft key messages to address mass market audiences in the UK and Europe, we then took the story to the online and print consumer media, securing coverage in the likes of Grazia, The Guardian and Daily Candy.