http://www.sixdegreespr.com/RSS.aspxInsight and observations from the people who work at Six DegreesCopyright Six Degrees PRLast week we had the honour of hosting the 11th annual Eurocom Worldwide global conference. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=What-does-global-really-mean%3f29/01/2012The evolution of the CMOhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Marketing-steps-up23/01/2012First reflections on the world of PRhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=From-3rd-to-Six18/01/2012Our plans for the year to come...http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Resolutions%2c-resolutions%2c-resolutions!03/01/2012What's next for journalism?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-traditional-article-is-dead12/12/2011Trade press going strong, says new reporthttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=B2B-buyers-rely-on-new-and-old-media-alike14/11/2011....when it comes to telling a storyhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=How-far-is-too-far%3f-21/10/2011What companies can do to make their transition to the british market a smooth one.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=How-to-be-great-in-Great-Britain21/10/2011Media training is sometimes a hard lesson to swallow.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Message-received-over-and-out%e2%80%a617/10/2011Second annual networking event for the Marlow business community.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Countdown-for-the-Marlow-Grilling03/10/2011New research publishedhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Journalists-use-Twitter-for-instant-coverage%2c-comment27/09/2011Beats FT and Economisthttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Sunday-Times-tops-for-British-business-readers21/09/2011Are some phrases loosing context?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-Jargon-Jungle19/09/2011Reflections on Seedcamp 2011http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=PR-for-startups%3a-getting-it-right12/09/2011Life as an intern at Six Degreeshttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=On-the-right-course%3f30/08/2011In this the age of non-verbal communication – where emailing a colleague across the office has replaced talking to them, and texting a mate has replaced calling them – two individuals have used the pohttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-Power-of-Speech11/08/2011More and more of us are listening to radiohttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Applauding-radio08/08/2011http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Sometimes-you-can-find-a-story-in-the-most-extraordinary-places%e2%80%a6.29/07/2011Our five top tips on crisis planning for businesses of any sizehttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Crisis%3f-What-crisis%3f22/07/2011The News of the World closes as phone hacking story wages on. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-end-of-an-era08/07/2011When reputation is everything, and in the wake of several major cyber attacks in recent weeks, surely information security has got to be top of our agenda when it comes to protecting a brand?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Securing-your-reputation17/06/2011Lessons from the @SENNAmovie campaignhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Don%e2%80%99t-ramble%2c-just-do-it!-13/06/2011Interesting developments in energy storage at the All-Energy event in Aberdeenhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Energy-storage-moves-into-the-mainstream23/05/2011My take on the Paris marathon and my performance during the media briefings I participated in to promote the charity I was running for.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Sitting-on-the-client%e2%80%99s-side-of-the-fence12/05/2011Jennifer Janson's top tips in B2B Marketinghttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Running-multi-country-social-media-campaigns-12/04/2011Imagine the scene …http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-fusion-of-fashion-and-technology31/03/2011Aussie driver Mark Webber admits to "Twitfear"...http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Fear-of-Twitter-grips-Formula-One-as-2011-season-starts28/03/2011A few insights from our day with Sam Horn, the Intrigue Expert...http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Elevator-pitch%3f-No-thanks.21/03/2011My views on this year's show.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Pragmatism-over-hype-at-TFMA-201107/03/2011One of our consultants puts social media to the test.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Putting-his-money-where-his-mouth-is20/02/2011NFC is finally emerging, following recent announcements by major players, Apple and 02, to integrate it into mobile devices http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=NFC-at-last-makes-its-grand-entrance10/02/2011...but what will it mean for PR?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-Daily%3a-coming-now-to-an-iPad-near-you03/02/201150% of firms have no social media strategy. Shock? Horror?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=No-need-to-jump-into-the-snake-pit-with-both-feet31/01/2011Do personal brands impact a company's reputation?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Branding-you24/01/2011Can brands and agencies work together to create the perfect pitch process?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-perfect-pitch-process10/12/2010The debate about the paid content model rolls on.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Will-paywalls-save-the-publishing-industry%3f06/12/2010Sometimes it's easy to overlook the obvious!http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Marlow-gets-a-grilling26/11/2010There's a shift going on in our industry. Is PR relevant in a sales-focused environment?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=PR-as-a-sales-tool.22/11/2010Support for the PRCA's Consultancy Management Standard is growinghttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=A-mature-approach22/11/2010With all the buzz about Facebook and Twitter, you could easily forget that there is still a massive blogging community out there – and doing pretty well, thank you very much! http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-Blogosphere-in-2010-...-is-buzzing11/11/2010Over the past week or so I’ve been bombarded with messages about “listening”. Maybe the universe is trying to tell me something. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Am-I-listening-to-the-universe%3f09/11/2010Will you be sporting your mo in support of men's health?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Just-say-Mo01/11/2010In a time when we’re all updating our Facebook and Twitter statuses with our innermost thoughts or simply what we ate for lunch, self-expression is all the rage. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=There%27s-nothing-like-a-bit-of-self-expression...12/10/2010Computer security is a subject dear to our hearts at Six Degrees. So we know the importance of protecting our computers with anti-virus systems.But even the experts can get caught out.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=A-right-pest29/09/2010Free PR - is it worth it?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=PR-that%27s-worth-paying-for23/09/2010Reflections from Berlinhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Seeing-is-believing13/09/2010Even where oil is plentiful, energy-efficiency is keyhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=At-the-top-of-the-world-in-Dubai31/08/2010Why it pays to live the brand.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Low-cost-doesn%27t-need-to-mean-cheap19/08/2010CafePress Survey into fan behaviourhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Brits-go-online-for-three-months-a-year-chasing-heroes20/07/2010Thoughts on the industry's measurement frameworkhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Measuring-success%3a-the-devil-is-in-the-detail29/06/2010I’ve recently returned from a whistle-stop trip to San Francisco where a colleague and I met with a new client. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=A-flying-visit-to-San-Francisco01/06/2010A simple but useful reminder about the power of reading.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Never-too-old-to-learn27/05/2010Out of the lab and into the real world.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Superconductors-become-a-hot-topic-for-the-power-industry17/05/2010The good, the bad, and the missed opportunitieshttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Diary-of-our-ash-cloud-exile09/05/2010Tech survey of global tech executiveshttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Technology-confidence-is-growing21/04/20103D vision is taking the world by storm - a report from The Gadget Show Live http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=It%27s-a-3D-world-at-The-Gadget-Show-Live08/04/2010It's a question of culture.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Are-women-any-good-at-science%2c-engineering-and-technology%3f02/04/2010It's all about forging and reinforcing journalist relationships.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-real-magic-behind-press-trips31/03/2010Words of wisdom from business guru Verne Harnishhttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Listen-to-what-your-customers-are-telling-you24/03/2010Does meeting in person really make a difference?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-great-face-to-face-debate21/03/2010Do journalists need PR people?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Mutual-friends02/02/2010The year that was and the year that will be...http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=New-year%2c-new-decade%2c-new-adventures11/01/2010We decided to try and find out...http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Is-there-science-behind-PR%3f16/12/2009Are we, as an industry, letting ourselves down?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Making-PR-connect26/11/2009Business trips are like buses, well for me they are.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Staying-better-connected-with-our-peers.24/11/2009It’s always with mixed emotions that you learn that clients have been acquired or have merged with a bigger organisation. On the one hand, you’re delighted you helped ‘make them famous’; on the other http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=We-make-our-clients-famous!-09/11/2009From journalist surveys to niche communications.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-future-is-bright...the-future-is-full-of-generalists%3f26/10/2009My current thoughts on measurement and how it is evolving in line with the new online media world.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Measurement%3a-more-than-pretty-graphs-and-big-numbers12/10/2009Finding opportunities in our own backyard.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-value-of-giving-back28/09/2009Mobile applications are a big hit. But is it time they became truly platform-agnostic?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Opening-up-mobile-apps15/09/2009Taking the time to evaluate where we've been and get excited about where we are going.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Alignment.-Momentum.-Accountability07/08/2009Focusing on the common causehttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Six-Degrees-at-the-Airport-Show-Dubai05/08/2009Weighing up the pros of cons of press clubshttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=In-the-club%e2%80%a620/07/2009We’ve gone all creative and crafty here at Six Degrees HQ. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Getting-creative-with-digital-scrapbooks13/07/2009In this month's issue of B2B Marketing, Jennifer Janson says that, like it or not, you can't bury your head in the sand when it comes to social media. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Six-Degrees-MD-demystifies-%27scary%27-social-media29/06/2009Keeping customers happy isn't rocket science - but there is a goodwill formula at its hearthttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Client-loyalty%3a-the-winning-formula24/06/2009For some time now, I have been toying with the idea of what it means to be a 'real' entrepreneur.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=What-makes-an-entrepreneur%3f02/06/2009Jennifer Andersson shares her insights from a recent 'meet the media' event http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Meeting-Matt-Warman-of-The-Daily-Telegraph29/05/2009Today is ‘Take Your Customer to Work Day’http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Open-for-business!28/05/2009Stretched healthcare systems are looking to technology for help -- but are they getting it?http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Of-swine-%e2%80%98flu%2c-thoroughbreds%2c-polo-ponies-and-healthcare-IT15/05/2009My final thoughts on the G20Voice projecthttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=G20Voice%3b-the-eyes-and-ears-of-the-blogosphere08/04/2009It's now been a good few day since the end of the G20 in London, and I think I've finally digested this past week's events enough to blog about it properly. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=G20%3a-what-did-it-all-mean%3f06/04/2009The latest from the summit...with video this time.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=At-the-G20-summit%3a-day-two02/04/2009How long should a press release be? The answer is – as long as it needs to be. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=One-size-doesn%e2%80%99t-fit-all02/04/2009I share my experiences in the run up to the G20 summit.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Day-one-as-a-G20-blogger02/04/2009We have some exciting news...one of our own will be attending the G20 Summit in London next week.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=G20-Voice%3a-Getting-heard25/03/2009Several months ago, I pledged to write a post on an inspiring woman in technology for Ada Lovelace Day.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Celebrating-women-in-technology-on-Ada-Lovelace-day24/03/2009CMS is so much more than box-ticking - it adds real value.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Testing-Times20/03/2009The annual survey by our global network finds that 50% of tech executives expect to increase revenue in 2009 despite the global downturn.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Results-from-the-Eurocom-Worldwide-IT-survey-are-in.12/03/2009Having attended Mobile World Congress (and its previous incarnations) for the past ten years, my mantra is that ‘there is a life after MWC’ ... http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=So-another-Mobile-World-Congress-has-closed-its-gates.-And-what-have-we-taken-away-from-it%3f-10/03/2009On February 23rd, a group of us from Six Degrees joined a packed auditorium at the London School of Economics for a joint Media Society/ Polis debate on the reporting of the financial crisis.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Don%27t-shoot-the-messenger26/02/2009Reflections on the tough world of charity PR.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=The-Poverty-of-PR19/02/2009When it comes to getting the most miles per gallon, the traditional approach still beats a hybrid hands down. But maybe not for much longer.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Fuel-efficiency-%e2%80%93-the-simple-truth12/02/2009Sometimes we find life lessons in the most unexpected places.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Lessons-in-swimming04/02/2009New battery technology for F1 cars might just have something to do with the green revolution.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Power-shifting-on-starting-grid-and-national-grid28/01/2009There's mixed emotions at Six Degrees HQ as we bid farewell to one of our longest standing team members.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=A-big-day.23/01/2009Something extraordinary happened yesterday. US Airways flight 1549 crashed into the Hudson River in New York City less than six minutes after take-off and everyone survived. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Citizen-journalism-steps-up-a-notch16/01/2009http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=New-Media-Knowledge%3a-Six-Degrees-MD-on-what-2009-holds07/01/2009A plea to bring back thank-you cardshttp://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=Whatever-happened-to-taking-time-out-to-say-thanks%3f06/01/2009I suppose it isn’t surprising that a flurry of last-minute shopping this weekend got me thinking about customer service…and the impact it inevitably has on a brand’s reputation.http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=You-can-have-them-at-%27hello%2723/12/2008It has been a long time coming, but our new site is finally here! There's nothing quite as humbling as trying to evolve your own brand...when you are helping others build theirs on a daily basis. http://www.sixdegreespr.com/Who-we-are/Food-for-thought.aspx?post=A-labour-of-love12/12/2008