New white paper from Six Degrees

Business-to-business PR in a global media landscape

‘Think global, act local’ is the mantra of many a global corporation. Originally coined in the early 1900s, in a book called The Evolution of Cities, it has been adopted since then as a corporate philosophy by everyone from Sony Corporation to the National Basketball Association. But what does it really mean when it comes to reputation management and business communication in an increasingly connected world?

As a member of the Eurocom Worldwide network of independent communications and PR agencies, Six Degrees already shares resources and mutual contacts. So in the spirit of ‘you are what you share’, this paper offers practical insight into five key regions: North America, South America, UK & Europe, Asia and Africa.

Eurocom Worldwide has a deep, long-term insight into the general and trade media markets in more than 60 capitals and centres of commerce around the world. This enables us to offer high-level strategic direction, along with a ‘helicopter view’ of the different countries and regions – and particular considerations that professional communicators must bear in mind.

The increasing proliferation of broadband networks, mobility and the Internet is dramatically changing the way entire groups of people communicate. With this white paper we aim to inspire B2B communicators to adapt the way they manage international campaigns in order to reflect these changes.

Fixed-price, multi-country packages

Establishing and running multi-country PR campaigns can be complicated, and budgeting can be daunting. As long-standing members of the Eurocom Worldwide network, Six Degrees has the expertise, knowledge and contacts to help you get your multi-country PR programmes up and running – and delivering results – in a matter of weeks.

We recognize that budgets are still tight and that you need to demonstrate solid ROI for your PR and marketing spend. That's why we've introduced structured, fixed-price packages for companies looking to expand their PR presence beyond a single country – both for one-off projects and for ongoing programmes.

To obtain a copy of the white paper, or to find out about our multi-country packages, please email Lesley Booth or call her on +44 1628 480280.