The role of social media in PR: what you need to know

There is huge debate going on at the moment surrounding the relevance of public relations. Some people are even saying that PR is 'broken'. We don't think so, but we do believe PR is evolving.

This is an exciting time for those in our industry, and for communicators of any description. Not since the advent of the Internet has there been so much potential to communicate directly, and with relevance, with selected target audiences.

Yes, there are many more ways to get your message across these days, and yes, you really must be thinking beyond an old fashioned 'one-to-many' approach. But nothing has changed when it comes to the most important thing – understanding who your audience is, and what you have to say to them that they will find compelling. It's a matter of combining the best of the old with the best of the new.

Today, more than ever, successful PR is about having good, relevant content. Something to say or share that helps to move your industry forward or simply makes people sit up and take notice.

So, whether you are a brand that knows its audiences are very active online, or you simply feel you need to find out, we can help devise a social media programme that is right for you. In an area where authenticity and engagement are key, it pays to take the time to get your social media strategy right.

To find out more about our approach, please get in touch mail@sixdegreespr.com