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Industry analysts not only follow global industry players, but also track new, smaller companies so they can keep a broad perspective on industry issues and trends. As well as researching and writing authoritative reports, industry analysts are regularly called upon for comment by the media. This gives them a double influence on shaping industry opinions.
Research undertaken on our behalf by specialist IT market research company Vanson Bourne showed that IT directors found industry analyst reports to be the most useful source of information on vendors – 56 per cent said they found this material useful. Analysis of more than 3,000 pieces of technology-related coverage in national newspapers showed that more than a quarter of interviews quoted an analyst and this is a rising trend.
Six Degrees provides clients – large and small – with expert help in dealing with the analyst community. This support ranges from includes preparing detailed briefing materials to arranging one-to-one briefings and 'analyst tours'.
The case studies section of our site includes analyst relations work undertaken for past and present clients.
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