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A world of news for worldwide employees
Keeping employees around the world in touch with all that is happening in a widespread group is always a challenge. For Kidde plc, the leader in fire detection, prevention and suppression, the solution has been a quarterly online e-magazine – Kidde Newsline, which we write and produce. Stories and language are kept brief and simple to suit the medium and to appeal to the many employees whose first language is not English. A recent reader survey showed that the publication is valued by readers throughout the world.
Higher level signalling
Working out how a multi-billion pound plc communicates effectively with its group companies and executives meant examining the existing communications flow between member companies, individuals, and the internal and external issues that affect the tide of information. By first identifying, and then assessing the communications issues by subject matter and impact, we were able to take a complex communications problem and, by applying some engagingly lateral thinking, propose a simple yet effective solution for implementation throughout the group.
We produced a simple communications highway code, using simple colour graphics to signal whether a company or individual within the group could be given the green light to deal with a particular issue first hand. Strategically placed directional signs and warning symbols indicated the course to steer when an issue required handling at a higher level. Successfully piloted at operational level, the guide passed its test first time and became standard issue across all layers of senior management.
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