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Delivering the right message in the right way
When global telecoms vendor Ericsson wanted to spread the word about the lifestyle and business benefits of the Mobile Internet to the wider world – not just technology specialists – Ericsson was able to tap into our knowledge and understanding of the subject matter to produce collateral for a wide variety of audiences. We researched and wrote a number of sector/segment-specific press materials, a 48-page explanatory booklet aimed at a general business audience, a white paper, an advertorial, CD-ROM and acted ‘scenario’ scripts, press and newsletter articles and, of course, web copy.
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