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Crisis confinement
Publicity is the last thing a major client needs when two employee deaths occur at the same location within months of each other and investigations are under way. Providing our full strategic counselling service, we immediately devised a tailored crisis management plan for the embattled site management team, combined with full press office facilities at our base. Formulating a communications programme specifically to address the concerns of the trade, internal, local community and trade union audiences, we helped define key messages, confining the crisis to the site and, critically, averting what could easily have become a corporate-wide issue.
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