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Not just for the ‘big guys’
Analyst reports can sometimes seem like a closed shop: the usual big players get all the coverage, while the smaller players rarely get a mention. US-based web testing and monitoring specialist Empirix has some big-name competitors, and recognizes the value of keeping industry analysts informed when it comes to influencing the media and getting on to customers’ RFQ (request for quotation) lists. We have been supporting Empirix in setting up a series of briefings and producing a quarterly newsletter for analysts in the UK. These activities have already paid off, with some positive mentions for the company by leading analysts in the target media – proving that you don’t need to be a ‘big guy’ with big budgets to get analysts’ attention.
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