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Six Degrees is this year supporting the United Nations World Food Programme (WFP) Walk The World event in London by providing PR services leading up to the event on 21 May. Designed to highlight the ongoing struggle to eradicate global hunger – which kills one child every five seconds – Walk The World is an awareness-raising event that will take place in the UK and across consecutive time zones around the world.
Six Degrees will be working alongside fellow Eurocom PR network partner agencies around the world, including Ireland, Russia, Netherlands, Brazil, Norway, Estonia, Bulgaria, Germany and Denmark, providing much needed media relations support.
Anyone committed to ending child hunger can take part in the event, from individual supporters and families to businesses and charitable organisations.
Bideesha Basu Ahuja from the Walk The World Division at the UN World Food Programme (WFP) in London, explains: “Although the UN’s World Food Programme is staging the event, participation is open to anyone. The event is about raising awareness among governments and policy makers for the plight of the 300 million children who suffer extreme poverty and hunger every day. We’re particularly keen to raise the profile of our school feeding programmes in countries struggling with child hunger. We want to encourage everyone, especially those who may not be aware of the work we do, to get involved by taking part in the walk on 21 May.”
Amanda Hassall, Director at Six Degrees, added: “We will be aiming to get everyone in the UK talking about the London Walk The World event, which takes place in Regents Park, and asking as many friends, relatives and colleagues as possible to lend their support – this includes the PR community and journalists as well. As far as we’re concerned it’s an issue that everyone should be aware of and we look forward to seeing people supporting with their feet!”
The London leg of 5k Walk The World event will take place in Cumberland Green, Regents Park, on Sunday 21 May at 11.00am – to sign up go to: http://www.fighthunger.org/signup06, chose United Kingdom and click on the London Walk The World event.
What is Fight Hunger: Walk the World?
Fight Hunger: Walk the World is a global annual event to raise the awareness and the funds needed to help end child hunger. On Sunday May 21st 2006, we will 'walk the world' in 24 hours and across 24 time zones.
On June 12th 2005, 201,000 people walked in 91 countries, and raised roughly US$1.5 million, enough money to fund school meals for over 70,000 school children in developing countries.
Walk the World seeks to become the world’s largest and most visible public demonstration of support of eliminating child hunger from the earth. The primary objective is to encourage policy makers and governments to focus more on their resources and efforts on ending child hunger.
The United Nations World Food Programme
The United Nations World Food Programme (WFP) saves lives and restores hope for millions of people year after year, often in the remotest and most unstable places. As the world's largest humanitarian agency, WFP provides food aid to an average of 90 million people, including 56 million hungry children, in more than 80 countries—the poorest of the poor for whom natural disasters, strife and abject poverty prevent an escape from hunger and access to development opportunities. The agency provides beans, rice, oil, salt and food mixes enriched with vitamins and minerals. Wherever possible WFP supports developing economies by buying food locally or regionally: it is the largest purchaser of African grain. WFP also seeks to remove root causes of hunger by using food in development programs.
You can never eradicate food supply problems altogether. Floods, earthquakes and huge movements of people fleeing wars can all cause hunger. When such a disaster strikes, and the local government requests, WFP sets the wheels of emergency response into motion.
For over 40 years WFP has been moving food to the people who need it. Fast. The agency’s logistics capacity avails itself of traditional and technological solutions alike—donkeys and yaks deliver food, airlifts drop food to populations which cannot otherwise be reached. Satellite communications networks monitor deliveries, mothers and fathers carry bags of food to their families--all these systems must be able to be mobilized on short notice and work around the clock if necessary, even under dangerous and difficult conditions, regardless of weather or politics.
WFP’s food aid is designed to meet the special nutritional needs of women and children, those most often affected by hunger.
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