HOME >> NEWS AND VIEWS >>Six Degrees signs up for 2007 walk against hunger
On 13 May 2007 up to one million people in over 100 countries will be joining 5km local fundraising walks. The UK will host at least one walk, around Regent’s Park in central London.
This year, more than 760,000 people in 118 countries and 420 locations, across 24 time zones, took part in ‘Walk the World’. Across the world people came out in force to deliver a protest against child hunger and to encourage everyone to do all they can to eliminate it.
Six Degrees’ director, Mandy Hassall, says, “2006 was the first year we became involved in this worthwhile cause. It is a big challenge promoting an event like this when there are so many charities clamouring for public support.
“We were disappointed by the fact that some of the good work was undermined by appalling weather on the day of the walk in London. Nevertheless, over 1,000 turned out. We are hopeful that in 2007 we will attract many more people.”
In the UK, Six Degrees will work directly with the UN World Food Programme office in London, while Eurocom Worldwide’s German member agency, Schwartz PR is responsible for global coordination with WFP’s headquarters in Rome, Italy.
Together with WFP, Eurocom Worldwide succeeded in creating awareness of ‘Walk the World’ and its global message: The world should not look away when 350 million children are starving and every 5 seconds a child dies of hunger.
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About World Food Programme
WFP is the world's largest humanitarian agency: each year, it feeds an average of 90 million poor people to meet their nutritional needs, including 61 million hungry children, in at least 80 of the world's poorest countries. For just 19 US cents a day, you can help WFP give children in poor countries a healthy meal at school – a gift of hope for a brighter future. For more information, visit www.wfp.org.
More information about Fight Hunger: Walk the World’ on http://www.fighthunger.org
About Eurocom Worldwide
Eurocom Worldwide is a collaboration between independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide have 29 member agencies comprising over 1,200 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
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