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BIMA, the industry association representing the diverse interests of the UK interactive industry, has appointed Six Degrees as its PR agency, after a competitive pitch. The account will be led by Vikki Chowney.
With a newly elected Executive committee, and under Paul Walsh’s final year as Chair, BIMA is increasing its focus on marketing communications. The association will be using Six Degrees to help promote its aims, communicate better with members, raise the BIMA awards profile, promote its recently formed member committee working groups (Awards, Communications, Website, Events, Education, Standards & Best Practices, etc.), and drive general awareness and membership.
Julie Lane, Vice Chair of BIMA, says: “BIMA has an aggressive marketing agenda this year and we are very much looking forward to raising our profile by working in partnership with Six Degrees, a highly strategic and buzz-centric communications agency. We are confident Six Degrees can help us promote dialogue within the interactive media industry while spreading the word about some of the fantastic programmes we are putting in place for our members. These include training, networking and recruitment. As we work to support the creative excellence and craftsmanship within digital media, we know Six Degrees will ensure that our message is out there.”
Jennifer Janson, Managing Director, Six Degrees, says, “We are really looking forward to helping BIMA generate the attention it deserves. What attracted us to the association is its true independence, and the ability to fly the flag for creativity across the industry as a whole. Digital marketing is quickly becoming the central hub for marketing creativity, marking a shift in the industry unlike any other we’ve seen before. We believe BIMA has a critical role to play in the new marketing world.”
About BIMA
Established in 1985, the British Interactive Media Association (BIMA) is the industry association representing the diverse interests of the UK interactive industry.
Whether they are a large software house or up-and-coming students or freelancers, working online or on disc-based media, in education or business, all members share a common goal: to exchange information and advice on the technology, application and business of interactive media, and to promote the use of technology to business and the public.
This year’s BIMA awards will be held in London on November 27th. The call for entries has just opened. Please see the website for more information and to enter. All members receive two free entries. http://www.bima.co.uk/
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