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NVIDIA, the world leader in visual computing and inventor of the GPU (Graphics Processing Unit) has appointed Six Degrees to handle its UK consumer, trade and corporate PR. The consultancy will work with NVIDIA’s in-house PR team to raise the company’s profile among consumers and professional graphics users. The goals are to make the chip manufacturer a household name and extend the brand beyond its traditional stronghold in computer graphics.
NVIDIA’s high-end graphics chips have significantly contributed to making computer games more realistic and ‘life-like’, and the company also has a large share in the graphic design community. Its technology is at the heart of PCs and laptops from the like of Apple, Dell and HP as well as the PlayStation 3 and Xbox consoles. In 2007, it realised a turnover of over US$2 billion.
“High-end graphics were pioneered by video games, but NVIDIA’s technology has evolved far beyond that and is opening up exciting new opportunities in research and engineering,” said Jennifer Janson, managing director of Six Degrees. “For instance, its GPUs are used for supercomputing applications, crunching large amounts of data to speed scientific discoveries in biotechnology, medicine and oil exploration.”
Six Degrees has also been tasked with making consumers more aware of the importance of the GPU as modern software packages, including Windows Vista, increasingly rely on them: “Unless they’re gamers, people don’t really pay attention to graphics when they buy a home PC. Our strategy will be to show them why it makes sense to invest in a good GPU, building a brand preference for NVIDIA in the process,“ continued Janson.
In order to find the agency capable of taking the company’s reputation to the next level, NVIDIA’s in-house team put in place a rigorous pitch process. Bea Longworth, Corporate Communications Manager, EMEA and India at NVIDIA, explains: “Out of an initial 11 agencies, we eventually whittled it down to two finalists. Both were given trial projects, allowing us to get a better feel for their professional capabilities as well as the all-important ‘chemistry’. Six Degrees came out top with the right mix of creativity, can-do attitude and very solid media contacts in both existing and new sectors, such as science and engineering.”
The NVIDIA account team will be led by Andrea Willige, with Andrew Bartlett and Jennifer Andersson.
About NVIDIA:
NVIDIA is the world leader in visual computing technologies and the inventor of the GPU, a high-(performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its TeslaTM products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
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