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We are accustomed to devising and managing multi-country programmes - as a lead agency - where we set the strategy, liaise with the client and take responsibility for ensuring delivery across all territories. We are also an experienced implementation partner where another PR firm in another country is taking the lead. Both situations call for sensitivity and responsibility within the team environment which we are expert at handling. An example of where we bring our experience to bear in implementing global campaigns for clients is writing materials for consumption by audiences who have English as a second language. The avoidance of certain vocabulary, sentence structures and figures of speech is essential in this context. Six Degrees is part of Eurocom Worldwide, a global network of like-minded PR agencies that is one of the fastest-growing in the world. The network is represented in 37 countries, with over 400 people. Eurocom provide clients with customised, ‘best-in-market’ services based on specific needs. This enables us to ramp up activity in any given market quickly and effectively. Before starting any international campaign, we would always suggest a face-to-face meeting with each agency to test the personal chemistry and ensure there is no conflict of interest. |
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