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What's Most Important in a Corporate Reputation Management Strategy?

Contrary to what some STEM businesses believe, corporate reputation management (CRM) goes far...

By Richard Simpson | 04 Jul 2018

Reflections on the resignation of Sir Martin Sorrell

The announcement that Sir Martin Sorrell, founder and CEO of WPP – the most famous entrepreneur...

By Jennifer Janson | 16 Apr 2018

New Download: What is influencer marketing? And how can it help build your B2B brand?

‘Influencer Marketing’ is a phrase you’ve probably heard, but you might not see how it can help...

By Jennifer Janson | 11 Apr 2018

What to do when your science story goes viral

I learned last week about unexpected consequences that can arise from sharing a story about ...

By Elaine Cobb | 20 Feb 2018

How not to be a boring panel-member: a PR opportunity

Many business leaders will tell you there is no substitute for communicating face-to-face. If...

By Richard Simpson | 06 Dec 2017

What can businesses learn from the way the International Space Station communicates?

I was fortunate enough to attend the New Scientist Live event at London Excel, where I watched a...

By Jodie Brazier | 29 Nov 2017

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